The Challenge
Mekin Thaifood, a beloved Thai restaurant in Austin, had all the ingredients for success: fresh, expertly prepared dishes and a loyal local following. However, in November 2024, their online visibility was modest, with just 420 monthly interactions on their Google Business Profile and limited foot traffic despite their quality offerings. They needed a way to stand out in Austin’s competitive food scene, drive more customers through their doors, and maximize their dine-in and takeout potential. That’s when they turned to Concepcion Work, Austin’s premier advertising agency, to ignite their growth.

Our Approach
At Concepcion Work, we crafted a hyper-targeted digital marketing strategy to put Mekin Thaifood front and center whenever Austinites craved Thai cuisine. Leveraging our expertise in Google Business Profile optimization, paid advertising, and data-driven insights, we set out to make Mekin Thaifood the go-to spot for fresh, authentic Thai flavors. Here’s how we did it:

Google Business Profile Optimization
We revamped Mekin Thaifood’s Google Business Profile to capitalize on the 20,500 monthly searches that displayed their listing. By fine-tuning their menu descriptions, adding high-quality photos of dishes, and optimizing keywords like “thai food near me” (1,770 searches) and “restaurants” (6,520 searches), we ensured they appeared at the top of Google Search and Maps results—especially on mobile, where 91% of their discovery happened (17,434 via Google Maps mobile, 12,223 via Google Search mobile).

Targeted Google Ads Campaign
We launched a precision Google Ads campaign with the tagline “Mekin Thaifood – Taste of Thailand: Fresh ingredients, expertly prepared. Dine in or takeout.” Set up in minutes, the ads were designed to show up whenever customers searched for Thai food or nearby dining options. With a pay-per-click model, Mekin Thaifood only paid for results, driving 2,613 website clicks over six months and skyrocketing their online engagement.

Mobile-First Strategy
Knowing that 53% of their profile views came from Google Maps on mobile, we prioritized a seamless mobile experience. We enhanced their profile with quick links for bookings, directions, and calls, making it effortless for customers to connect. This led to a surge in direct actions: food orders, calls, and direction requests poured in as customers discovered Mekin Thaifood on the go.

Performance Tracking & Iteration
We monitored key metrics monthly—interactions, search visibility, and customer actions—adjusting our approach to amplify what worked. By January 2025, interactions jumped to 514, and by March, they hit 697, reflecting a 66% increase from November 2024. Our data-driven tweaks ensured every dollar spent delivered maximum ROI.

The Results
From November 2024 to April 2025, Mekin Thaifood transformed from a quiet local spot to an Austin sensation, selling out daily. Here’s the impact of our work:

32,588 Profile Views: Their Google Business Profile became a magnet, with over 32,000 views in six months, proving they were top-of-mind for Thai food lovers.
2,613 Website Clicks: Our Google Ads campaign drove massive traffic to their site, converting online curiosity into orders and reservations.

66% Interaction Growth: Monthly interactions soared from 420 in November 2024 to 697 in March 2025, with a slight dip to 87 in early April as we fine-tuned for the next phase—proof of sustained momentum.
Sell-Out Success: By March 2025, Mekin Thaifood was turning away customers daily, with dine-in tables booked solid and takeout orders hitting capacity. Their kitchen couldn’t keep up with demand—a problem every restaurant dreams of having.

Why It Worked
Our team at Concepcion Work didn’t just throw ads at the wall—we used real-time data to target the right audience at the right moment. With 1,503 searches for “thai food” and 1,468 for “food near me,” we positioned Mekin Thaifood as the answer to Austin’s cravings. Our mobile-first focus tapped into the 91% of users discovering them on phones, while our Google Ads ensured they stood out in a crowded market. The result? A Thai restaurant that went from steady to sold-out, all thanks to strategic digital marketing.

Ready to Blow Up Your Business?
Mekin Thaifood’s story is just one example of how Concepcion Work turns potential into profit. As Austin’s top advertising agency, we specialize in innovative digital marketing that delivers measurable results—whether you’re a restaurant, retailer, or tech startup. Want to sell out every day? Visit www.concepcion.work to discover how we can skyrocket your brand’s success with cutting-edge strategies tailored to your goals.